How to build an email list

21 / 04 / 2016

Whatever your business, you must build an email list. In this new world of Social Media there always seems to be a new platform to use or a new theory about reaching people.

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Reasons Why You Should Employ a Digital Marketing Agency

30 / 09 / 2014

Congratulations, you’ve made the excellent decision to get help to market your product or service and hopefully you’ve realised that digital marketing is the future. Marketing and the world as a whole is rapidly changing from analogue to digital.

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How to Measure the ROI on Social Media

15 / 05 / 2013

The boardroom is usually full with financial people who need something to measure. So if you want to get your budget approved, from your board or your client, you have to justify it in terms they will understand.

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When is the best time to send an e-shot or e-newsletter?

14 / 11 / 2012

Buying behaviour will depend on what data you have, and what your products or services are. Find out what the audience behaviour is. What time of day did they register? Are the domain names mainly corporate or personal. What does your audience want to receive? You need to work out the best content strategy for your recipients.

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7 steps to creating e-newsletters that work

02 / 11 / 2012

Whether you send e-shots or e-newsletters, they have a better chance of working if you are intentional about it. Be honest about your intentions, and then think about the recipient to decide which format is best for the purpose. It is possible that a mixture of e-newsletters and e-shots is best.

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Email Marketing Tips

20 / 10 / 2012

When your email arrives in your subscriber’s inbox, you generally have about half a second to catch their attention with the subject line of your email As you may know, most people now spend more time reading their emails than they do surfing the web. Email is one of the most powerful mediums that you
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What is the right social media strategy for your business?

28 / 11 / 2011

You know that good marketing leads to more customers, better clients, and sustained business. You also understand the benefits of online marketing; it is cheaper, faster, and more direct.

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Email Marketing Tips and best Practices

28 / 01 / 2011

As you may know, most people now spend more time reading their emails than they do surfing the web. Email is one of the most powerful mediums that you can use to talk to visitors, customers and prospects.

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