Establish Your Online Identity with the Right Domain Name

29 / 05 / 2013

Your Web address (domain name) tells customers who you are and how to find you on the Internet. It is the core of your Internet identity, your online brand. Amazon.com is much catchier than booksonline.com.

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How to Create an E-Commerce Web Site

22 / 05 / 2013

For every successful e-commerce businesses, there are dozens that fail by not addressing basic risks and pitfalls along the way. So to take full advantage of the e-commerce opportunity, make sure you base your Web business on a solid foundation that covers every element of e-commerce.

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How to Measure the ROI on Social Media

15 / 05 / 2013

The boardroom is usually full with financial people who need something to measure. So if you want to get your budget approved, from your board or your client, you have to justify it in terms they will understand.

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Getting the Right Technology for Your Business

07 / 05 / 2013

If you don’t employ a technology wizz-kid, then how do you know what is the best technology to use?

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How do we perform as Your Digital Marketing Agency?

01 / 05 / 2013

According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing spend, will range from 11% for Email Marketing to 34% for Social Media. What other marketing areas are experiencing that type of growth?

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Beginner’s Guide to Pinterest

10 / 04 / 2013

You have possibly heard of Pinterest and wondered what it is and whether it should be part of your business’s social media strategy. Pinterest is an online pinboard, an image based social media site that allows users to share images via the internet. If your customers and the people that you want to reach are largely image responsive then Pinterest needs to be at the top of your list of social media options.

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Exact Match Business Domain Names

20 / 03 / 2013

If you are starting a new venture, or a new division of your existing business, or perhaps you are rethinking the whole of your marketing strategy because you have a website that is not performing, a domain name is one of the first things you should consider.

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Google Plus Influencing Search

14 / 03 / 2013

The fact that Google+ has few users actually means very little. If you believe the reason Google is creating a social site is to improve accuracy, and to make best search engine, and to sell adverts against it, then it may make more sense.

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How the Internet is revolutionising retail

06 / 03 / 2013

By offering a level playing field, the Internet provides a tremendous opportunity for smaller retailers to compete with larger organisations, and to increase their sales. What’s more, with the substantial increase in Internet usage and a fall in the cost of selling online, over 70% of e-commerce sites are now profitable.

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SEO Audit for Your Website

28 / 02 / 2013

Choosing the right keywords and writing about them in a user friendly way is just the start. On-page optimisation is essential for your website to have a good presence in any search.

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