Salesperson or Website, which works harder?

09 / 12 / 2014

Have you ever thought why people think they can spend £2,000 on a website and “job done!” it will miraculously generate a mountain of new business?

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How to Measure the ROI on Social Media

15 / 05 / 2013

The boardroom is usually full with financial people who need something to measure. So if you want to get your budget approved, from your board or your client, you have to justify it in terms they will understand.

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Beginner’s Guide to Pinterest

10 / 04 / 2013

You have possibly heard of Pinterest and wondered what it is and whether it should be part of your business’s social media strategy. Pinterest is an online pinboard, an image based social media site that allows users to share images via the internet. If your customers and the people that you want to reach are largely image responsive then Pinterest needs to be at the top of your list of social media options.

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Google Plus Influencing Search

14 / 03 / 2013

The fact that Google+ has few users actually means very little. If you believe the reason Google is creating a social site is to improve accuracy, and to make best search engine, and to sell adverts against it, then it may make more sense.

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Beginner’s Guide to Google+ (plus)

21 / 02 / 2013

Google+ is already influencing search results. In the past couple of years there has been a shift from SEO to Social Media to influence ‘reach’. Google is interested in ‘authorship’ rather than the ability to technically SEO a web page.

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Beginner’s Guide to LinkedIn

13 / 02 / 2013

Although Twitter and Facebook have bigger profiles, LinkedIn has the biggest opportunity. Historically LinkedIn was set up as a recruitment tool, but it has come a long way since then. It is very powerful as everyone using it is in a business frame of mind.

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Beginner’s Guide to Facebook

08 / 02 / 2013

Most people I talk to say that Facebook is for teenagers and personal use, not for business. Well, not necessarily so, in my opinion. It depends on many things, but the place to start, as usual, is your customers, clients and prospects – what is the best way to engage with them?

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Beginner’s Guide to Twitter

19 / 12 / 2012

Incredibly, the highest days for the best Click Through Rate are Thursday, Saturday and Sunday, and the highest time is 2-3pm. Most people use Twitter on weekdays, but are more likely to click on weekends, and of course your message will have a longer life at the weekend. Also, more people ‘re-tweet’ on a Friday afternoon and a Monday morning.

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Beginner’s Guide to Social Media

12 / 12 / 2012

Here is a beginner’s guide to the top Social Media platforms. If you are already a Social Media expert there may be a few tools and ideas for you to take away, and for the beginners, I will try to unravel some of the mystery for you.

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How To Super Charge Your Social Networking

21 / 11 / 2012

Using actual, recent situations keeps these posts fresh and current. The trigger for this post was a new client who has a successful retail business, who is even doing ‘ok’ in this elongated recession, but needs to stay ahead. George (not his real name) was aware that Social Media was important, but didn’t really understand why. Do you know someone like that?

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