Social Media Scheduling over the Holidays

14 / 12 / 2016

It’s important to keep your social media active over the Christmas and New Year holiday celebrations. Using a social media management tool during this period could be the best Christmas gift yet, to keep your company and brand warm this festive season.

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Beginner’s Guide to Pinterest

10 / 04 / 2013

You have possibly heard of Pinterest and wondered what it is and whether it should be part of your business’s social media strategy. Pinterest is an online pinboard, an image based social media site that allows users to share images via the internet. If your customers and the people that you want to reach are largely image responsive then Pinterest needs to be at the top of your list of social media options.

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Google Plus Influencing Search

14 / 03 / 2013

The fact that Google+ has few users actually means very little. If you believe the reason Google is creating a social site is to improve accuracy, and to make best search engine, and to sell adverts against it, then it may make more sense.

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Beginner’s Guide to Google+ (plus)

21 / 02 / 2013

Google+ is already influencing search results. In the past couple of years there has been a shift from SEO to Social Media to influence ‘reach’. Google is interested in ‘authorship’ rather than the ability to technically SEO a web page.

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Beginner’s Guide to LinkedIn

13 / 02 / 2013

Although Twitter and Facebook have bigger profiles, LinkedIn has the biggest opportunity. Historically LinkedIn was set up as a recruitment tool, but it has come a long way since then. It is very powerful as everyone using it is in a business frame of mind.

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Beginner’s Guide to Facebook

08 / 02 / 2013

Most people I talk to say that Facebook is for teenagers and personal use, not for business. Well, not necessarily so, in my opinion. It depends on many things, but the place to start, as usual, is your customers, clients and prospects – what is the best way to engage with them?

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Beginner’s Guide to Twitter

19 / 12 / 2012

Incredibly, the highest days for the best Click Through Rate are Thursday, Saturday and Sunday, and the highest time is 2-3pm. Most people use Twitter on weekdays, but are more likely to click on weekends, and of course your message will have a longer life at the weekend. Also, more people ‘re-tweet’ on a Friday afternoon and a Monday morning.

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Beginner’s Guide to Social Media

12 / 12 / 2012

Here is a beginner’s guide to the top Social Media platforms. If you are already a Social Media expert there may be a few tools and ideas for you to take away, and for the beginners, I will try to unravel some of the mystery for you.

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