Many people stop before they begin because they don’t think anyone will buy their course, or they don’t value their own knowledge.
It has never been easier to create a course or product – just do it.
Honesty is crucial. Quality messages, with respectful comments; that is the way to be recommended.
Clients and prospects are already talking about you; if you are not involved in the conversation already, you should be.
Good website design that engages with the visitor will give you a real edge over your competitors.
Enhance your brand, show the professionalism, and give the right impression from the start, with a great visitor experience.
Your email list is where the long-term gold is. If you get this right you are ahead of the competition.
If you show your list respect, it will be returned, so when it is time to sell, they will be happy to listen.
Very often people searching for the big, ‘general’ keywords are just window shopping, so even if you get to the top of the rankings there is no guarantee they are going to buy from you.
Target keywords that bring you business, not just visitors.
Use PPC to supplement your digital marketing efforts, not as an alternative.
Results are pretty instant, so it is a great tool for research and experiment for new products and services, and when you find something that works, PPC is instantly scalable.
Doing anything in isolation is rarely a good long-term strategy, but a well planned approach using many different tools can win the game.
Once perfected, your strategy can be automated to leave you to focus on your clients.
Having a strategy which includes focusing on delivering valuable content consistently, will attract and engage a defined audience.
They will eventually become long-term clients.