Google Plus Influencing Search

The fact that Google+ has few users actually means very little. If you believe the reason Google is creating a social site is to improve accuracy, and to make best search engine, and to sell adverts against it, then it may make more sense.

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Beginner’s Guide to Google+ (plus)

Google+ is already influencing search results. In the past couple of years there has been a shift from SEO to Social Media to influence ‘reach’. Google is interested in ‘authorship’ rather than the ability to technically SEO a web page.

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Beginner’s Guide to LinkedIn

Although Twitter and Facebook have bigger profiles, LinkedIn has the biggest opportunity. Historically LinkedIn was set up as a recruitment tool, but it has come a long way since then. It is very powerful as everyone using it is in a business frame of mind.

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Beginner’s Guide to Facebook

Most people I talk to say that Facebook is for teenagers and personal use, not for business. Well, not necessarily so, in my opinion. It depends on many things, but the place to start, as usual, is your customers, clients and prospects – what is the best way to engage with them?

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Beginner’s Guide to Twitter

Incredibly, the highest days for the best Click Through Rate are Thursday, Saturday and Sunday, and the highest time is 2-3pm. Most people use Twitter on weekdays, but are more likely to click on weekends, and of course your message will have a longer life at the weekend. Also, more people ‘re-tweet’ on a Friday afternoon and a Monday morning.

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Beginner’s Guide to Social Media

Here is a beginner’s guide to the top Social Media platforms. If you are already a Social Media expert there may be a few tools and ideas for you to take away, and for the beginners, I will try to unravel some of the mystery for you.

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Off-page SEO Review

What matters is volume and authority. So, find out how many links you have, and their approximate page rank. This will give you a score on your links. Also, look at what pages are getting the links; this will help you to understand what appeals and what future content should concentrate on.

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How To Super Charge Your Social Networking

Using actual, recent situations keeps these posts fresh and current. The trigger for this post was a new client who has a successful retail business, who is even doing ‘ok’ in this elongated recession, but needs to stay ahead. George (not his real name) was aware that Social Media was important, but didn’t really understand why. Do you know someone like that?

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What is the right social media strategy for your business?

You know that good marketing leads to more customers, better clients, and sustained business. You also understand the benefits of online marketing; it is cheaper, faster, and more direct.

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Website Redesign Company SEO Services

Sometimes you don’t always need a full re-design, you can always make subtle additions to the website like adding social network buttons, changing colours, updating imagery, jazzing up menus, increasing the websites width, adding additional pages or just updating text.

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