SEO Audit for Your Website

28 / 02 / 2013

Choosing the right keywords and writing about them in a user friendly way is just the start. On-page optimisation is essential for your website to have a good presence in any search.

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How To Super Charge Your Social Networking

21 / 11 / 2012

Using actual, recent situations keeps these posts fresh and current. The trigger for this post was a new client who has a successful retail business, who is even doing ‘ok’ in this elongated recession, but needs to stay ahead. George (not his real name) was aware that Social Media was important, but didn’t really understand why. Do you know someone like that?

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When is the best time to send an e-shot or e-newsletter?

14 / 11 / 2012

Buying behaviour will depend on what data you have, and what your products or services are. Find out what the audience behaviour is. What time of day did they register? Are the domain names mainly corporate or personal. What does your audience want to receive? You need to work out the best content strategy for your recipients.

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SPF rebrand to Flow Online

04 / 11 / 2012

SPF as a brand no longer has the same intensity it once did, Gary, Dom and Clare who work with us aren’t interested in a swimming pool… and to be honest, it is a real mouthful to say on the phone, so we changed our trading name… from 5th November it is Flow Online.

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7 steps to creating e-newsletters that work

02 / 11 / 2012

Whether you send e-shots or e-newsletters, they have a better chance of working if you are intentional about it. Be honest about your intentions, and then think about the recipient to decide which format is best for the purpose. It is possible that a mixture of e-newsletters and e-shots is best.

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The perfect SEO Reporting System

02 / 11 / 2012

For years I have been trying to find the best way to show clients and prospects the benefits of SEO. Not because I want to build our company revenues, but purely because I believe that for most companies Search Engine Marketing is the best and most effective way for you to grow your business. Perfection is difficult to find, but that has been the goal.

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What to do about the Cookie Law

09 / 09 / 2012

Due to the EU Cookie Directive that came into force in May 2012, any site that uses cookies, and assumes consent to drop these cookies, will need a notification on the site to inform the visitor that cookies are used, linking to a page that can give more information on how to remove them.

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The Importance of Blogs for Businesses

21 / 01 / 2012

Because search engines love fresh and constantly updated content, they will improve your keywords rankings if you your blog content is new and up-to-date. You can add links from your blog to your website, inbound links are great for search engine ranking.

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What is the right social media strategy for your business?

28 / 11 / 2011

You know that good marketing leads to more customers, better clients, and sustained business. You also understand the benefits of online marketing; it is cheaper, faster, and more direct.

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What is Cloud Computing?

11 / 02 / 2011

In this post which is trying to explain what is cloud computing, we’ll review its definition, main benefits and some selected free UK services.

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