How to Compete When a New Dental Practice Opens Nearby

Tactics for standing out, retaining existing patients, and gaining a competitive edge.

Note – This is a concise, bullet-point plan. For a bespoke strategy, contact us below.

 

Introduction: The Challenge of Increased Competition

  • A new dental practice in your area can feel like a direct threat, but it’s also an opportunity to refine your approach and differentiate your services.
  • Instead of losing patients, strategic adjustments can position your practice as the preferred choice.

1. Strengthen Patient Loyalty & Retention

  • Enhance Patient Experience:

    Make every visit seamless and memorable with exceptional customer service.

  • Loyalty Programs & Special Offers:

    Offer incentives for returning patients, such as referral bonuses and family discounts.

  • Personalised Follow-Ups:

    Use automation to send birthday messages, check-in calls post-treatment, and regular newsletters.

Grow Your Practice and Stay in Control of Costs

How to Attract More Patients, Increase Profits & Reclaim Your Time

TRANSFORM YOUR PRACTICE
The small Business Guide to Capturing Leads on screen

2. Optimise Your Online Presence & Reputation

  • Boost Your Google Reviews:

    Encourage happy patients to leave 5-star ratings with easy-to-use review request systems.

  • Dominate Local SEO:

    Optimise your website for local searches so your practice appears before the new competitor in Google results.

  • Leverage Social Media for Patient Engagement:

    Showcase patient success stories, office upgrades, and special promotions.

3. Differentiate Your Practice with Unique Selling Points

  • Specialised Services:

    Highlight unique treatments such as cosmetic dentistry, sleep apnea solutions, facial aesthetics, or same-day crowns.

  • Flexible Payment Options:

    Provide financing and membership plans to appeal to patients who may be price-sensitive.

  • Community Involvement:

    Host free dental check-up days or sponsor local events to build goodwill.

4. Invest in Marketing & Advertising

  • Run Local Google & Social Ads:

    Target patients searching for “dentist near me” before they even discover the new practice.

  • Retarget Website Visitors:

    Use paid ads to remind potential patients about your services after they visit your site.

  • Video Marketing:

    Create engaging content answering common dental questions to establish trust.

By focusing on patient loyalty, online visibility, differentiation, and strategic marketing, you can not only maintain but grow your practice despite new competition.

Flow Online can help implement these strategies—schedule a consultation today!

TRANSFORM YOUR PRACTICE
Somebody viewing the Toolkit on a computer screen