Customer Nurture
Maximise the Value of Your Client Relationships
Converting prospects into customers is just the beginning, now turn them into advocates…
Small businesses that implement personalized automated follow-up save time, convert leads into customers, increase revenue and improve the success of their business.
What does that look like?
- Deliver on your promise, then surprise them with your continued attention
- Develop a customer nurture strategy, and then automate it
- Stop selling, think about your audience and engage with them
- Create more products and services to satisfy your clients, and up-sell them
- Establish a referral program with rewards that are easy to obtain
Converting prospects into customers is just the beginning, now turn them into advocates…
Deliver a wow experience…
- Welcome them
- Provide an additional service at no charge
- Add a small note to each order
- Send flowers or another small gift
- Say thank you
Build on the relationship…
- Continue to provide valuable content
- Automate your after-sales customer journey
- Get feedback on customer satisfaction
- Ask for referrals in a customer nurture sequence
- Up-sell to satisfied customers
Satisfy your clients first, and then go above and beyond
The right customer experience will keep buyers coming back for more
Small businesses that want to maximize the value of each lead need to pay attention to their customers, help them solve their problems and go above and beyond their expectations…
Which leads to sustainable sales growth
To get them to fall in love with your business, you need to knock their socks off.
Get started by:
- Assessing how you meet their expectations
- Brainstorming ways to go above and beyond
Think about the products and services you offer and what you can do to improve the customer experience.
Referrals are often cited as a top lead source, they convert to sale faster, buy more and stay longer.
To create your referral program:
- Deliver what you promised
- Ask for referrals
There’s nothing pushy about asking for referrals and you won’t get them unless you’ve earned them.
Important AND urgent
You know this is important, but if you are like most people, it is left for another day. You know this is wrong, so let’s help you start…
Contact The Team – 01275 374136 or email us: [email protected]