Recommended Tools and Software

The Digital Marketing Toolbox

We get asked all the time about the best tools and our favourite software for Digital Marketers.  So here they are, all in one place!

Everyone is at a different place in their business growth, and will have different capabilities, because of this they will need different tools.  So we have added alternative products for each job with our thoughts on who they are best suited for, and some do’s and don’ts for each.

Please Note:- Of course, some of the links on this page are affiliate links, therefore if you purchase we may earn a small commission.  This in no way influences what we suggest here.  We only recommend tools and software that have been tried and tested by the Flow Online team, and that we love and trust.

Image showing elements of an Online Business

Do the work yourself!

If you’ve got a tight budget and want to make some really positive changes to your marketing efforts, check out our selection of helpful guides, ranging from $0 to $27

Email Marketing Platforms

Using a good email service provider is a major decision for any business using email marketing.  This is where you build your email list and send emails to your followers. Deliverability is important but if you build a good list and follow the Flow Online guidelines you should be ok with any of these.  Tagging is also something you will need so you can personalise different email journeys.  This is an important step, so if you need to save money, do it somewhere else.



If you are a small company or just starting out, you should look at ConvertKit, as it is simple and easy to understand.  You don’t have to be tech-savvy for this list hosting service, which includes tagging, and great sales landing pages and pop-ups.  The on-boarding training is amazing – in fact it is worth buying just for the training.


Infusionsoft and Keap

Infusionsoft has helped us grow, despite the name change to Keap, but it is not for the beginner. This is a CRM system, along with email marketing, automation, it also has a shopping cart and can handle the most complex email journeys and campaigns. We completed all the training to become Infusionsoft partners, and if you are not using the software every day you may find it confusing. This is a serious, grown up tool.



This email marketing tool is for the beginner and small business that isn’t ready for complicated email journeys and campaigns.  We start our new start-up clients on AWeber because it is simple to use and easy to understand, so they can focus on building their business.


Build an Email List / Reach More Customers

Getting more traffic is what every website needs, so it can generate more leads, and ultimately more customers. There are organic (non-paid) ways of attracting visitors as well as paid ads. Many people build their product, website and business without building a system for lead generation consistency – don’t let that be you.


SPI Traffic Booster Workshop

Grow your audience without paying for ads. This short course will teach you how to find your ideal client, reach out to them, and get them engaged with you. This is a great way to quickly understand how to build an email list with the right people, consistently.


Online Course Building and Marketing

One of the biggest mistakes we see new course providers make is to use a plug-in or an add-on to their website.  Using a dedicated course building software gives you the support of a company invested in making you and your students succeed.  Some are liked more than others, but this is all subjective, take the free trials and see which one suits you best.



Powerful course creation software platform, which is also great for beginners. Customise to your own brand, manage clients, payments, course materials and integrations via their user-friendly dashboard. We have used Thinkific to sell courses for $47, $495 and up to $8,000, and is great for managing online and online-blended courses. They improve the software constantly, plus the support is helpful and quick.



Everything you need to sell online courses, downloads, webinars, and memberships without worrying about the tech. Easy to use for a digital publisher, where you can match your brand, and keep all of your products, content, customers, email subscribers, payments, and data in one place.



Built for beginners, Teachable quickly became the largest online course platform on the market. They want you to create and sell beautiful online courses. It has ready-made templates for your content to insert and customise. Easy-to-use dashboard, including payments and sales pages.


Sales and Offer Landing Pages

Landing pages are tasked to do one job, if you want them to do more you are confusing the viewer.  Certain types of specific pages are proven to have significantly better conversion results than your usual web page.  Most people use their website pages to create landing pages for sales and offers, this is a big mistake.



Build stunning opt-in campaigns with the Leadpages drag and drop editor.  Hundreds of tested mobile friendly templates are available to use and customise.  You can capture leads, convert customers and integrate with all the big digital marketing tools.  This is a serious dedicated sales and conversion page software, with high quality ROI.



Many people are frightened to use pop-ups because they may be annoying to the viewer.  That happens when they are not used correctly.  If the pop-up is specific to the page content and aimed at solving a problem, they can be very effective.  Consider the viewer when setting up the pop-up timings, and always use an exit pop-up (you’ve got nothing to lose).



Optinmonster is one of the best and most intuitive of pop-up software, so it’s no surprise we use it ourselves and recommend it to our clients. With tonnes of smart features, like detecting an exit-intent on your site, it can integrate seamlessly with any website to convert more leads and email subscribers.


Live Chat

Whether you are selling courses, memberships, or services you will always have people sitting on the fence.  Especially online, you will find that prospects will want a personal human touch before they make the final decision.  Leaving a message when out-of-hours gives you the lead details if you can’t be on 24/7.


Pure Chat

Answer any questions your website visitors might have in realtime, and convert them into customers.  Paid versions of Pure Chat have additional features such as what page they are looking at and the time they spent on your site.  This could help you to convert them into a lead.


Scheduling Software

Simplify your client meetings. You’re busy and so is your potential customer, so sometimes the best solution is to give your website visitor an option to book a meeting with you in just a few clicks. This saves countless emails back and forth organising a time and date that suits you both.



One of the best and simplest ways to organise a meeting with potential clients. Calendly can sync with your calendar so it knows when you’re busy and will offer meeting availability only when you’re available. If a timeslot gets booked, it automatically blocks it off in your calendar and sends both you and your client invitations to your preferred meeting software. Simple!


Business Email

Having a reliable and professional email address is important for any business, big or small. Make sure your emails get delivered reliably and get access to other business apps that can help move your business forward.


Google Workspace

Google took the world by storm in 2004 free email service Google Mail. Since then they’ve introduced Google Workspace (formerly known as Google Suite) which is simply best in class in terms of business email. We recommend this to all our clients and their feedback tells us it’s a gamechanger in terms of business emails.


There’s More to Come.

This is just the beginning. We want this resource to be the go-to page for anything you need to Get More Leads, Build an Email List and Grow Your Business.

Do you want to know when we add new products to this resource page? Add your contact details below and we’ll let you know when this list is updated.

Let’s Work Together!

Any questions?  Want to work with us?  Just want to say hello?  We’d love to hear from you.