Category: Search Engine Optimisation
How to update your business opening hours on Google Maps
Making sure your Google Maps listing is up-to-date will help establish trust with your customers and make them more likely to return to you once the COVID-19 situation has stabilised. Updating your hours of business is important so that people can find you, and will know how to contact you right now.
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Get your Facebook ads approved
Don’t get lost in the ad approval process, get on the road to Facebook advertising success with our top tips and advice.
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Accelerated Mobile Pages for Business
You may have heard people recently refer to AMP, but have no idea what they are talking about… I am going to take you through a simple summary of the origin of Accelerated Mobile Pages and why this may be suitable for your website.
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Keywords that Bring You Business
Very often people who search for the big, ‘general’ keywords are just window shopping, so even if you get to the top of the rankings there is no guarantee they are going to buy from you.
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Why You Need to Understand the Importance of Author Rank
Google Authorship and establishing authority has been a hot topic in SEO circles since 28th August 2014 when John Mueller of Google Webmaster Tools announced in a Google+ post that Google would stop showing authorship results in Google Search.
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Hosting Your E-Commerce Website
Many businesses prefer the complete control of purchasing, setting up, and managing their own web server hardware and software. Smart companies leave it to their digital marketing agency to look after the whole thing for them.
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Exact Match Business Domain Names
If you are starting a new venture, or a new division of your existing business, or perhaps you are rethinking the whole of your marketing strategy because you have a website that is not performing, a domain name is one of the first things you should consider.
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SEO Audit for Your Website
Choosing the right keywords and writing about them in a user friendly way is just the start. On-page optimisation is essential for your website to have a good presence in any search.
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Beginner’s Guide to Google+ (plus)
Google+ is already influencing search results. In the past couple of years there has been a shift from SEO to Social Media to influence ‘reach’. Google is interested in ‘authorship’ rather than the ability to technically SEO a web page.
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Off-page SEO Review
What matters is volume and authority. So, find out how many links you have, and their approximate page rank. This will give you a score on your links. Also, look at what pages are getting the links; this will help you to understand what appeals and what future content should concentrate on.
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