Marketing for Dentists
More dental patients without huge agency fees
Create a solid sales foundation bringing quality patients, and do it without hiring an expensive agency.
Discover how digital marketing can be the most cost effective method
- Attract new people every day
- Pre-qualify them before the consultation
- Build loyalty and increase patient spend
Automate your processes with expert support
You can own a step-by-step sales methodology that gives you control, with the backup of an experienced dental marketing company that knows how you can succeed.
Dentists need a flexible marketing partner
Any good digital company will know what needs to be covered. Some will be better than others, but that isn’t the real difference. The best partner for dentists will assess your situation, set up a structure, do the job for you to get momentum, then pass the keys on to you, step by step, when you are ready.
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Marketing plan for dentists
The first job is to get an initial boost, and the aim would be to improve on the activities like Social Media, SEO, email, text, lead generation, etc. to get the optimum methods for you. This will attract the right amount of interest, from the right type of people.
Marketing structure for dentists
Once the plan is implemented, then comes the exciting part. You will have a system which pays for itself from the outset, and then consistently makes you more and more profitable. The next step is to automate your successes to keep improving your profits.
What is it like to work with Flow Online?
Everything we do for our clients and their patients is done with empathy and understanding, to build trust and authority. This is the most efficient way for short and long-term growth. Hard sales techniques have never worked. Especially for dentists, a softer, more informative approach is not only kinder, but actually gets better results, and fits with the dental industry professional ethics standards.
How can a dental marketing company help?
You run a small business, so you have to think like an entrepreneur as well as a dentist. There are tasks you and your team can do really well, but you don’t have to do it all yourself.
As a dentist, if you need a specialist you bring one in, or refer to them. So what about marketing? You can have a proven methodology that allows you to do it all yourself, that lets you outsource the tasks you don’t want to do.
What is the cost of a marketing agency?
Some see marketing purely as a cost, and that is why they do it all themselves. The dental practices that understand the benefits have seen it as an investment, and the payout is quicker and much higher.
What if you could have the best of both?
The benefit of working with Flow Online is that you get a complete solution built for dentists. We are flexible enough to set you up, and then hand over to you step by step, when you are ready.
You get the backup of a monthly analysis meeting, online video training, plus expert guidance on tap. The tasks you don’t want to do yourself, you just give back for us to perform for you.
Increase patient numbers
With a full practice you can introduce new procedures and increase profits
More treatments for your current patients
The easiest way to increase income is for your current patients to spend more with you. I don’t mean getting them to buy things they don’t want – that is not ethical. However, most will come to you for one procedure, and would be interested in another product or procedure if you show them at the right time.
Invisalign and 6-month smiles
When someone comes in for a routine check-up, or a procedure, offer them something else if you think they might benefit from it. Most people want to have straight teeth, so why not offer them these treatments?
Bioclear or black triangles
If you are qualified to offer the Bioclear Method, this is a cosmetic procedure which many people are happy to discuss, and can get great results from.
Email is not selling
If you find it difficult or intrusive to talk about new procedures, then an automated email sequence could help do much more than keep in touch. After a treatment, you could trigger an email sequence which tells them about general oral hygiene, and can be followed with a series of emails which explain other treatments at your practice. Gentle and ethical, but very effective.
How do you measure marketing for dentists?
Measuring ROI (return on investment) is difficult for any business. With profits getting tighter all the time it is prudent to look at all aspects of patient acquisition and conversion to see exactly what worked and what didn’t. Digital techniques allow you to measure everything and then helps you to make informed decisions on where you spend your money, instead of guessing and hoping.
Which tools can help ROI for Dentists?
Most of your enquiries today will come through Google or Facebook. There are other sources which we can discuss but these are the main two.
Google Analytics for Dentists
You can track every visitor to your website and see their behaviour (where they went and how long they stayed, etc). This is a very powerful tool which can show you how and where to improve your website and landing pages.
Pay Per Click (PPC) for Dentists
Any advertising is a cost which should be measured, and if you use Google Adwords (PPC), especially locally, it can really boost your reach, but be careful. Use it to measure and improve, don’t let your budget run away from you, and use these results to then work on your website to make better organic pages.
Social Media campaign management for Dentists
Knowing where your potential patients hang out, and what to say to them is a mixture of science and art. If you get the mix right, social media and Google can be a great source of new interest.
SEO for Dentists
How to look good in search engines
What is SEO?
When someone enters a question or any words into a Search Engine (like Google) the Engine searches for website pages which are the closest match to what it thinks that person is looking for. Search Engine Optimisation (SEO) is the art of maximising the opportunity by helping the Search Engine find the page you want them to.
Dental Search Engine Optimisation (SEO)
If your website is ranked #1 for a search in your area you have a great chance of attracting more local interest, and if you are not showing in the top 3-5 places you can be sure that your competitors will get that opportunity.
SEO website health check for dentists
All websites need to be optimised to make the most of every opportunity, and very few dentists do this. By carrying out important health checks on your website, you can then create a tailored dental SEO plan to fully optimise your website for future success.
SEO, art or science?
Whether you look at it as an art or a science, there are many techniques to use, and done well, SEO can give you the best ROI, and should be taken more seriously than most people think.
Educate your Community using Empathy
Empathy is key, and if you can create a web page with fantastic information which is specific to what is being searched for, then the Search Engine will want to show your page first. Giving your website visitors helpful advice about their oral care and overall health, will build your authority.
Boost your SEO with Video
Video is one of the most powerful ways to increase your search engine visibility. With video posts, you will boost your Google rankings, boost credibility, and is a great way to build trust. Video marketing is powerful and will draw in new visitors consistently. Your video posts can be shared across other platforms to increase your visibility and maximise your ROI.
What is Ethical SEO?
Our time as Google Partners has given us great insight into what will attract new interest and what doesn’t, and the best approach is being ethical. There are many Marketing Agencies who practise SEO, and unfortunately many of them try to find clever ways to beat (or even cheat) the Search Engines. This may have seen some success in the 90s for a short time, but it doesn’t work now.
Social Media for Dentists
Like it or not, if you aren’t leveraging social media, your competitors are
Why should dentists use social media?
According to a Statista study social media has a 91% penetration in the UK. If you want to reach new people, a portion of your time should be going to social media. Quite simply, you should be where your patients and prospects are looking.
Which social media platform is best for dentists?
Many dentists are using Instagram, but is that where you are going to find potential dental patients? Of course there will be some, but your best return will come from Facebook.
Why is Facebook the best platform to find dental patients?
Facebook is not just for kids any more. Nearly 80% of adults ages 30 to 49, and just over 60% of those between 50 and 64 are on Facebook. Why do these people matter? These are the decision makers in the family, and are more likely to want, and can afford private treatments.
How do dental patients use Social Media?
People use social media sites for many reasons including recommendations on products and services, including dental care. Strong branding helps you stand out. It delivers a consistent and memorable message about your dental practice.
Digital Marketing and Online Advertising for Dentists
Get on top and stay there with the right digital strategy
What gives the quickest return for dentists
Communicating your brand to your list and future patients will build authority and trust, but is there something else you can do? Yes, an ethical technique that most businesses miss. Bringing people to your website is great, but how do you get them to take action? If you don’t engage with them, they could be lost forever, to a competitor.
How to use Digital Marketing for Dentists
Everything you do and post has to be building your list. You may build a social media following, but you don’t know what they look at or how engaged they are. With email you have control of your followers, and if you treat them well, you will create authority and build trust in you and your brand.
Advertising for Dentists
Sometimes (very rarely) does advertising work purely as a sales tool, instead it should be used to gain their attention and build momentum. Use an incentive (we call this a Lead Magnet) in your advertising to make them do something (CTA, or call to action), and at the same time join your email list.
Email Marketing for Dentists
Now you have their email address, you have to treat them like gold. Take them through the GDPR procedure and make them feel safe, then give them what you promised, plus something else they were not expecting. To build more trust, send them another interesting email with more great content. Build authority and trust all the way.
Lead Magnets for Dentists
Rarely will people give you their email address for the promise of your newsletter. You need to give them something, a specific gift that is relevant and valuable (like a guide to oral hygiene). This is called a Lead Magnet. It gives you an opportunity to WOW them, plus, now you have taken an important step towards building the authority and trust you need for this person to become a patient. If you do this well, they will be a loyal advocate.
Writing Copy for Dentists
Like any business in any sector, there is a right and a wrong way to write to potential and current patients. Many can write words that sound great, but writing copy that converts is a gift that very few copywriters possess. There are mental triggers you must use and trigger points to get them to take action. The science and psychology behind this subject is fascinating. You will also need a Content Calendar for seasonal relevance which takes forward planning.
PPC for Dentists
Online Paid Advertising can give amazing results, but only if you get it right
Does PPC work for Dentists?
Absolutely, Paid Ads (also known as Pay Per Click or PPC) can work very well for dental practices, but beware, you can burn a lot of money if you are not careful. However, with the right PPC strategy in place you can optimise your reach and maximise your new patient contact.
How does PPC work Locally for Dentists?
Some dental practices burn money by showing ads to people who are not likely to use their services. Some get the targeting methods half right and get some success, but if you delve deeper you could find that a combination of keyword research and geo-targeting can optimise your ads and maximise your return.
Should Dentists use Custom Landing Pages?
If you send them to your home page there is a high chance they will drift off – you have to be more helpful. All advertising should be targeted and specific. You are spending hard earned money so you want to be seen by the right people, of course. But there is more to do. Send them to a specific custom landing page, which talks about the product they searched for, and uses the keywords they used to find you.
How can Dentists use PPC to work even harder?
When they get to your Custom Landing Page, and see that the content is specific to their search, their trust is rising as well as your authority, so now is the time to ask them for their email address – if you have their email address you can carry on the conversation without it costing you money. So offer them an incentive (Lead Magnet) which is also specific to their needs.
Facebook Ads for Dentists
Wherever your target audience is, that’s where you should be. You can experiment, but you will find most of your potential interest here.
How do sponsored ads work for dentists?
More than just a post, each ad should drive traffic to a custom landing page where interested people can contact you and learn more about what you offer.
How to reach your ideal patients
Sponsored ads appear in the Facebook newsfeed and sidebars of Facebook users based on who your target market is. Facebook is very targeted using the demographic information of the person you want to attract.
Boosted Facebook posts for dentists
Facebook can show your posts to users based on specifications you set, and you can target the people you want with boosted Facebook posts. This is an additional investment, usually worth making. Boosted posts allow for you to target Facebook users based on age, gender, and location. Remove the guess-work from Facebook ads and ask us to help you.
How do dentists get reviews?
Reviews are not just for vanity, Google loves them, so make reviews part of your strategy
Reputation Management for dentists
One of things that Google takes a lot of notice of is reviews, so after a treatment, ask for a review, they are in the right frame of mind at that point. Ask them to review you on Facebook and Google – it really does help. You can automate this in an email sequence.
