Author: Alan Cheesley
How to Create an E-Commerce Web Site
For every successful e-commerce businesses, there are dozens that fail by not addressing basic risks and pitfalls along the way. So to take full advantage of the e-commerce opportunity, make sure you base your Web business on a solid foundation that covers every element of e-commerce.
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How to Measure the ROI on Social Media
The boardroom is usually full with financial people who need something to measure. So if you want to get your budget approved, from your board or your client, you have to justify it in terms they will understand.
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Getting the Right Technology for Your Business
If you don’t employ a technology wizz-kid, then how do you know what is the best technology to use?
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How do we perform as Your Digital Marketing Agency?
According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing spend, will range from 11% for Email Marketing to 34% for Social Media. What other marketing areas are experiencing that type of growth?
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Exact Match Business Domain Names
If you are starting a new venture, or a new division of your existing business, or perhaps you are rethinking the whole of your marketing strategy because you have a website that is not performing, a domain name is one of the first things you should consider.
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Google Plus Influencing Search
The fact that Google+ has few users actually means very little. If you believe the reason Google is creating a social site is to improve accuracy, and to make best search engine, and to sell adverts against it, then it may make more sense.
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How the Internet is revolutionising retail
By offering a level playing field, the Internet provides a tremendous opportunity for smaller retailers to compete with larger organisations, and to increase their sales. What’s more, with the substantial increase in Internet usage and a fall in the cost of selling online, over 70% of e-commerce sites are now profitable.
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Beginner’s Guide to Google+ (plus)
Google+ is already influencing search results. In the past couple of years there has been a shift from SEO to Social Media to influence ‘reach’. Google is interested in ‘authorship’ rather than the ability to technically SEO a web page.
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Beginner’s Guide to LinkedIn
Although Twitter and Facebook have bigger profiles, LinkedIn has the biggest opportunity. Historically LinkedIn was set up as a recruitment tool, but it has come a long way since then. It is very powerful as everyone using it is in a business frame of mind.
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Beginner’s Guide to Facebook
Most people I talk to say that Facebook is for teenagers and personal use, not for business. Well, not necessarily so, in my opinion. It depends on many things, but the place to start, as usual, is your customers, clients and prospects – what is the best way to engage with them?
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