Recent Articles
What is the best way to capture data?
Your email list is the one true asset you have in the digital world. All of your marketing, with Social Media, blogs, PR, offline – everything you do, must be aimed at building your email list.
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Create lead magnets of real value to build trust and authority with your website visitors. Avoid early selling and focus on delivering, high-quality content your avatar will download so you can launch to them later.
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By definition, a sales funnel starts big with lots of prospects and then gets smaller and smaller as they drift away. No, I see this next stage as a bucket with holes and gaps.
Full Article >Promote Your Site and Start Selling Online
With an online identity, fast hosting, an eye-catching, professional-looking website storefront, rock-solid security, easy-to-use payment management, and the right promotions, your e-commerce business is ready to succeed in the competitive world of the Web.
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Test Your Website
You will only have one chance to make a first impression on each new visiting customer, and broken links, incorrect phone numbers, and grammatical or spelling errors diminish the professional polish you are striving for.
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Secure Your Website
Although online transactions are generally safer than in-store, this is not always the perception. In person-to-person transactions, security is based on physical cues. On the Internet, it is much more difficult for customers to assess the safety of your business.
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Hosting Your E-Commerce Website
Many businesses prefer the complete control of purchasing, setting up, and managing their own web server hardware and software. Smart companies leave it to their digital marketing agency to look after the whole thing for them.
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Build a User-Friendly Site
With a domain name in place, you’re ready to start building your e-commerce shop-front. But before you begin, take some time to plan.
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Establish Your Online Identity with the Right Domain Name
Your Web address (domain name) tells customers who you are and how to find you on the Internet. It is the core of your Internet identity, your online brand. Amazon.com is much catchier than booksonline.com.
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How to Create an E-Commerce Web Site
For every successful e-commerce businesses, there are dozens that fail by not addressing basic risks and pitfalls along the way. So to take full advantage of the e-commerce opportunity, make sure you base your Web business on a solid foundation that covers every element of e-commerce.
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How to Measure the ROI on Social Media
The boardroom is usually full with financial people who need something to measure. So if you want to get your budget approved, from your board or your client, you have to justify it in terms they will understand.
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Getting the Right Technology for Your Business
If you don’t employ a technology wizz-kid, then how do you know what is the best technology to use?
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How do we perform as Your Digital Marketing Agency?
According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing spend, will range from 11% for Email Marketing to 34% for Social Media. What other marketing areas are experiencing that type of growth?
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