Build a User-Friendly Site

With a domain name in place, you’re ready to start building your e-commerce shop-front. But before you begin, take some time to plan.

Full Article >

Establish Your Online Identity with the Right Domain Name

Your Web address (domain name) tells customers who you are and how to find you on the Internet. It is the core of your Internet identity, your online brand. Amazon.com is much catchier than booksonline.com.

Full Article >

How to Create an E-Commerce Web Site

For every successful e-commerce businesses, there are dozens that fail by not addressing basic risks and pitfalls along the way. So to take full advantage of the e-commerce opportunity, make sure you base your Web business on a solid foundation that covers every element of e-commerce.

Full Article >

How to Measure the ROI on Social Media

The boardroom is usually full with financial people who need something to measure. So if you want to get your budget approved, from your board or your client, you have to justify it in terms they will understand.

Full Article >

Getting the Right Technology for Your Business

If you don’t employ a technology wizz-kid, then how do you know what is the best technology to use?

Full Article >

How do we perform as Your Digital Marketing Agency?

According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing spend, will range from 11% for Email Marketing to 34% for Social Media. What other marketing areas are experiencing that type of growth?

Full Article >

Beginner’s Guide to Pinterest

You have possibly heard of Pinterest and wondered what it is and whether it should be part of your business’s social media strategy. Pinterest is an online pinboard, an image based social media site that allows users to share images via the internet. If your customers and the people that you want to reach are largely image responsive then Pinterest needs to be at the top of your list of social media options.

Full Article >

Exact Match Business Domain Names

If you are starting a new venture, or a new division of your existing business, or perhaps you are rethinking the whole of your marketing strategy because you have a website that is not performing, a domain name is one of the first things you should consider.

Full Article >

Google Plus Influencing Search

The fact that Google+ has few users actually means very little. If you believe the reason Google is creating a social site is to improve accuracy, and to make best search engine, and to sell adverts against it, then it may make more sense.

Full Article >

How the Internet is revolutionising retail

By offering a level playing field, the Internet provides a tremendous opportunity for smaller retailers to compete with larger organisations, and to increase their sales. What’s more, with the substantial increase in Internet usage and a fall in the cost of selling online, over 70% of e-commerce sites are now profitable.

Full Article >