SEO Audit for Your Website

Choosing the right keywords and writing about them in a user friendly way is just the start. On-page optimisation is essential for your website to have a good presence in any search.

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Beginner’s Guide to Google+ (plus)

Google+ is already influencing search results. In the past couple of years there has been a shift from SEO to Social Media to influence ‘reach’. Google is interested in ‘authorship’ rather than the ability to technically SEO a web page.

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Beginner’s Guide to LinkedIn

Although Twitter and Facebook have bigger profiles, LinkedIn has the biggest opportunity. Historically LinkedIn was set up as a recruitment tool, but it has come a long way since then. It is very powerful as everyone using it is in a business frame of mind.

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Beginner’s Guide to Facebook

Most people I talk to say that Facebook is for teenagers and personal use, not for business. Well, not necessarily so, in my opinion. It depends on many things, but the place to start, as usual, is your customers, clients and prospects – what is the best way to engage with them?

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Beginner’s Guide to Twitter

Incredibly, the highest days for the best Click Through Rate are Thursday, Saturday and Sunday, and the highest time is 2-3pm. Most people use Twitter on weekdays, but are more likely to click on weekends, and of course your message will have a longer life at the weekend. Also, more people ‘re-tweet’ on a Friday afternoon and a Monday morning.

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Beginner’s Guide to Social Media

Here is a beginner’s guide to the top Social Media platforms. If you are already a Social Media expert there may be a few tools and ideas for you to take away, and for the beginners, I will try to unravel some of the mystery for you.

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Off-page SEO Review

What matters is volume and authority. So, find out how many links you have, and their approximate page rank. This will give you a score on your links. Also, look at what pages are getting the links; this will help you to understand what appeals and what future content should concentrate on.

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On-page SEO Review

Search Engine Optimisation is a complicated area, and we regularly get asked for a small check-list. So this could save you lots of time.

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How To Super Charge Your Social Networking

Using actual, recent situations keeps these posts fresh and current. The trigger for this post was a new client who has a successful retail business, who is even doing ‘ok’ in this elongated recession, but needs to stay ahead. George (not his real name) was aware that Social Media was important, but didn’t really understand why. Do you know someone like that?

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When is the best time to send an e-shot or e-newsletter?

Buying behaviour will depend on what data you have, and what your products or services are. Find out what the audience behaviour is. What time of day did they register? Are the domain names mainly corporate or personal. What does your audience want to receive? You need to work out the best content strategy for your recipients.

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