Tag: Social Media Networks
Salesperson or Website, which works harder?
Have you ever thought why people think they can spend £2,000 on a website and “job done!” it will miraculously generate a mountain of new business?
Full Article >
How to Measure the ROI on Social Media
The boardroom is usually full with financial people who need something to measure. So if you want to get your budget approved, from your board or your client, you have to justify it in terms they will understand.
Full Article >
Beginner’s Guide to Pinterest
You have possibly heard of Pinterest and wondered what it is and whether it should be part of your business’s social media strategy. Pinterest is an online pinboard, an image based social media site that allows users to share images via the internet. If your customers and the people that you want to reach are largely image responsive then Pinterest needs to be at the top of your list of social media options.
Full Article >
Google Plus Influencing Search
The fact that Google+ has few users actually means very little. If you believe the reason Google is creating a social site is to improve accuracy, and to make best search engine, and to sell adverts against it, then it may make more sense.
Full Article >
Beginner’s Guide to Google+ (plus)
Google+ is already influencing search results. In the past couple of years there has been a shift from SEO to Social Media to influence ‘reach’. Google is interested in ‘authorship’ rather than the ability to technically SEO a web page.
Full Article >
Beginner’s Guide to LinkedIn
Although Twitter and Facebook have bigger profiles, LinkedIn has the biggest opportunity. Historically LinkedIn was set up as a recruitment tool, but it has come a long way since then. It is very powerful as everyone using it is in a business frame of mind.
Full Article >
Beginner’s Guide to Facebook
Most people I talk to say that Facebook is for teenagers and personal use, not for business. Well, not necessarily so, in my opinion. It depends on many things, but the place to start, as usual, is your customers, clients and prospects – what is the best way to engage with them?
Full Article >
Beginner’s Guide to Twitter
Incredibly, the highest days for the best Click Through Rate are Thursday, Saturday and Sunday, and the highest time is 2-3pm. Most people use Twitter on weekdays, but are more likely to click on weekends, and of course your message will have a longer life at the weekend. Also, more people ‘re-tweet’ on a Friday afternoon and a Monday morning.
Full Article >Beginner’s Guide to Social Media
Here is a beginner’s guide to the top Social Media platforms. If you are already a Social Media expert there may be a few tools and ideas for you to take away, and for the beginners, I will try to unravel some of the mystery for you.
Full Article >
How To Super Charge Your Social Networking
Using actual, recent situations keeps these posts fresh and current. The trigger for this post was a new client who has a successful retail business, who is even doing ‘ok’ in this elongated recession, but needs to stay ahead. George (not his real name) was aware that Social Media was important, but didn’t really understand why. Do you know someone like that?
Full Article >
