Recent Articles
How to Compete When a New Dental Practice Opens Nearby
Tactics for standing out, retaining existing patients, and gaining a competitive edge.
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This comprehensive guide will explore effective strategies to help your dental practice thrive.
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Your email list is the one true asset you have in the digital world. All of your marketing, with Social Media, blogs, PR, offline – everything you do, must be aimed at building your email list.
Full Article >Beginner’s Guide to Twitter
Incredibly, the highest days for the best Click Through Rate are Thursday, Saturday and Sunday, and the highest time is 2-3pm. Most people use Twitter on weekdays, but are more likely to click on weekends, and of course your message will have a longer life at the weekend. Also, more people ‘re-tweet’ on a Friday afternoon and a Monday morning.
Full Article >Beginner’s Guide to Social Media
Here is a beginner’s guide to the top Social Media platforms. If you are already a Social Media expert there may be a few tools and ideas for you to take away, and for the beginners, I will try to unravel some of the mystery for you.
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Off-page SEO Review
What matters is volume and authority. So, find out how many links you have, and their approximate page rank. This will give you a score on your links. Also, look at what pages are getting the links; this will help you to understand what appeals and what future content should concentrate on.
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On-page SEO Review
Search Engine Optimisation is a complicated area, and we regularly get asked for a small check-list. So this could save you lots of time.
Full Article >How To Super Charge Your Social Networking
Using actual, recent situations keeps these posts fresh and current. The trigger for this post was a new client who has a successful retail business, who is even doing ‘ok’ in this elongated recession, but needs to stay ahead. George (not his real name) was aware that Social Media was important, but didn’t really understand why. Do you know someone like that?
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When is the best time to send an e-shot or e-newsletter?
Buying behaviour will depend on what data you have, and what your products or services are. Find out what the audience behaviour is. What time of day did they register? Are the domain names mainly corporate or personal. What does your audience want to receive? You need to work out the best content strategy for your recipients.
Full Article >SPF rebrand to Flow Online
SPF as a brand no longer has the same intensity it once did, Gary, Dom and Clare who work with us aren’t interested in a swimming pool… and to be honest, it is a real mouthful to say on the phone, so we changed our trading name… from 5th November it is Flow Online.
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7 steps to creating e-newsletters that work
Whether you send e-shots or e-newsletters, they have a better chance of working if you are intentional about it. Be honest about your intentions, and then think about the recipient to decide which format is best for the purpose. It is possible that a mixture of e-newsletters and e-shots is best.
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Why (not provided) is Appearing in the Keyword List
You will have seen in your recent Google Analytics Reports that ‘(not provided)’ is appearing as one of the top results for keyword usage. This is because of a genuine attempt by Google to make your online experience secure.
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The perfect SEO Reporting System
For years I have been trying to find the best way to show clients and prospects the benefits of SEO. Not because I want to build our company revenues, but purely because I believe that for most companies Search Engine Marketing is the best and most effective way for you to grow your business. Perfection is difficult to find, but that has been the goal.
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