Recent Articles
What is the best way to capture data?
Your email list is the one true asset you have in the digital world. All of your marketing, with Social Media, blogs, PR, offline – everything you do, must be aimed at building your email list.
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Create lead magnets of real value to build trust and authority with your website visitors. Avoid early selling and focus on delivering, high-quality content your avatar will download so you can launch to them later.
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By definition, a sales funnel starts big with lots of prospects and then gets smaller and smaller as they drift away. No, I see this next stage as a bucket with holes and gaps.
Full Article >Off-page SEO Review
What matters is volume and authority. So, find out how many links you have, and their approximate page rank. This will give you a score on your links. Also, look at what pages are getting the links; this will help you to understand what appeals and what future content should concentrate on.
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On-page SEO Review
Search Engine Optimisation is a complicated area, and we regularly get asked for a small check-list. So this could save you lots of time.
Full Article >How To Super Charge Your Social Networking
Using actual, recent situations keeps these posts fresh and current. The trigger for this post was a new client who has a successful retail business, who is even doing ‘ok’ in this elongated recession, but needs to stay ahead. George (not his real name) was aware that Social Media was important, but didn’t really understand why. Do you know someone like that?
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When is the best time to send an e-shot or e-newsletter?
Buying behaviour will depend on what data you have, and what your products or services are. Find out what the audience behaviour is. What time of day did they register? Are the domain names mainly corporate or personal. What does your audience want to receive? You need to work out the best content strategy for your recipients.
Full Article >SPF rebrand to Flow Online
SPF as a brand no longer has the same intensity it once did, Gary, Dom and Clare who work with us aren’t interested in a swimming pool… and to be honest, it is a real mouthful to say on the phone, so we changed our trading name… from 5th November it is Flow Online.
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7 steps to creating e-newsletters that work
Whether you send e-shots or e-newsletters, they have a better chance of working if you are intentional about it. Be honest about your intentions, and then think about the recipient to decide which format is best for the purpose. It is possible that a mixture of e-newsletters and e-shots is best.
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Why (not provided) is Appearing in the Keyword List
You will have seen in your recent Google Analytics Reports that ‘(not provided)’ is appearing as one of the top results for keyword usage. This is because of a genuine attempt by Google to make your online experience secure.
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The perfect SEO Reporting System
For years I have been trying to find the best way to show clients and prospects the benefits of SEO. Not because I want to build our company revenues, but purely because I believe that for most companies Search Engine Marketing is the best and most effective way for you to grow your business. Perfection is difficult to find, but that has been the goal.
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Email Marketing Tips
When your email arrives in your subscriber’s inbox, you generally have about half a second to catch their attention with the subject line of your email As you may know, most people now spend more time reading their emails than they do surfing the web. Email is one of the most powerful mediums that you
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What to do about the Cookie Law
Due to the EU Cookie Directive that came into force in May 2012, any site that uses cookies, and assumes consent to drop these cookies, will need a notification on the site to inform the visitor that cookies are used, linking to a page that can give more information on how to remove them.
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