Recent Articles
What is the best way to capture data?
Your email list is the one true asset you have in the digital world. All of your marketing, with Social Media, blogs, PR, offline – everything you do, must be aimed at building your email list.
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Create lead magnets of real value to build trust and authority with your website visitors. Avoid early selling and focus on delivering, high-quality content your avatar will download so you can launch to them later.
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By definition, a sales funnel starts big with lots of prospects and then gets smaller and smaller as they drift away. No, I see this next stage as a bucket with holes and gaps.
Full Article >Beginner’s Guide to Pinterest
You have possibly heard of Pinterest and wondered what it is and whether it should be part of your business’s social media strategy. Pinterest is an online pinboard, an image based social media site that allows users to share images via the internet. If your customers and the people that you want to reach are largely image responsive then Pinterest needs to be at the top of your list of social media options.
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Exact Match Business Domain Names
If you are starting a new venture, or a new division of your existing business, or perhaps you are rethinking the whole of your marketing strategy because you have a website that is not performing, a domain name is one of the first things you should consider.
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Google Plus Influencing Search
The fact that Google+ has few users actually means very little. If you believe the reason Google is creating a social site is to improve accuracy, and to make best search engine, and to sell adverts against it, then it may make more sense.
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How the Internet is revolutionising retail
By offering a level playing field, the Internet provides a tremendous opportunity for smaller retailers to compete with larger organisations, and to increase their sales. What’s more, with the substantial increase in Internet usage and a fall in the cost of selling online, over 70% of e-commerce sites are now profitable.
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SEO Audit for Your Website
Choosing the right keywords and writing about them in a user friendly way is just the start. On-page optimisation is essential for your website to have a good presence in any search.
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Beginner’s Guide to Google+ (plus)
Google+ is already influencing search results. In the past couple of years there has been a shift from SEO to Social Media to influence ‘reach’. Google is interested in ‘authorship’ rather than the ability to technically SEO a web page.
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Beginner’s Guide to LinkedIn
Although Twitter and Facebook have bigger profiles, LinkedIn has the biggest opportunity. Historically LinkedIn was set up as a recruitment tool, but it has come a long way since then. It is very powerful as everyone using it is in a business frame of mind.
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Beginner’s Guide to Facebook
Most people I talk to say that Facebook is for teenagers and personal use, not for business. Well, not necessarily so, in my opinion. It depends on many things, but the place to start, as usual, is your customers, clients and prospects – what is the best way to engage with them?
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Beginner’s Guide to Twitter
Incredibly, the highest days for the best Click Through Rate are Thursday, Saturday and Sunday, and the highest time is 2-3pm. Most people use Twitter on weekdays, but are more likely to click on weekends, and of course your message will have a longer life at the weekend. Also, more people ‘re-tweet’ on a Friday afternoon and a Monday morning.
Full Article >Beginner’s Guide to Social Media
Here is a beginner’s guide to the top Social Media platforms. If you are already a Social Media expert there may be a few tools and ideas for you to take away, and for the beginners, I will try to unravel some of the mystery for you.
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