Turn your service into a product

Get more clients, and give them higher quality, using less of your time

Being paid for the hours you work has too many restrictions on growth. Once you have a product you can automate the marketing to earn while you sleep.

If you are a service based business, whether you are a large company or freelance, you need to productise some if not all of your services.

Here are some of the main reasons:-

  • Do it once and sell it many times over
  • Automate the sales process
  • Spend your time perfecting the quality of your product

turn-a-service-into-a-product

Is this what you are thinking?…

  • “My service is too specialised and bespoke to become a product.”
  • “My clients need personal service, that is what I do.”
  • “You can’t put this type of quality service into a template.”
  • “What I do is too complicated and diverse to make into a product.”
  • Do you want to grow your profit as well as grow your business?
    • Many of the costs and risks involved in expansion can be avoided by creating products.
  • Do you ever want to sell your business or make it more valuable?
    • Your business would be much more attractive with products and an efficient automated sales process.

So how does it work in practice?…

  • Just look at what has happened to us, Flow Online. We productised the services we could without compromising our values and quality. The products showed transparency, clarity, and for some a better understanding of the process.
  • Simplifying our Search Engine Optimisation package has brought clients for SEO, who have wanted our other skills as well.

Clarity and automation…

  • The bulk of our business comes from clients who want a bespoke service, which includes many of our productised services – the whole process is easier to understand and pricing is clearer.
  • Because of this clarity we have more clients, all of whom have a better understanding of what we are doing for them, and they are aware of the results they can expect.
  • Most of the actual ‘doing’ is automated, so we can concentrate on the client’s needs.

Here is how you do it…

Pick ONE service to focus on

Again, the first criteria of a productized service is it’s focused around one specific service.
So which one service should I choose?

Here are some guidelines for making a wise choice:

  • Something that clients pay for. Pick one thing that has real value to paying clients. Ideally, it’s something clients have paid you for, repeatedly. You want to avoid things that are “nice to have” and pick one service that solves a real “need”.
  • Something that can generate compelling case studies. Proof. It’s the single-most effective tool you have when it comes to marketing. Pick a service that can (or perhaps has already) produced real, compelling results for paying clients. For example, Client X saw a 45% increase in sales as a direct result of you delivering this one service.
  • Something that can be automated. Pick a service that lends itself well to systematization, delegation, and automation. It’s my opinion that there a very few services that don’t meet this criteria.

Whatever the service is (in this case I have used a client email newsletter):

  • What’s the main benefit to the customer?
    Save time, build better customer relationships, grow sales…
  • What will they get?
    Monthly newsletters, compelling content, strong visuals, technical deployment…
  • How can it be automated? Manual procedures, forms, I’ll need a small team…
  • What might this service be called? The name has to be compelling and refer to the benefits or results…

Go on, have a go, think about something you do that can be productised.

Make a start

Or you could just ask us to do it all for you – now you are thinking…

Contact The Team0117 9775776 or email us: hello@flow-online.co.uk

Turn your service into a product

Being paid for the hours you work has too many restrictions on growth. Once you have a product you can automate the marketing to earn while you sleep.

If you are a service based business, whether you are a large company or freelance, you need to productise some if not all of your services.

Full Details

Automate Lead Generation

Your email list is where the long-term gold is.

Treat your list regularly with help and information about things you know they want to hear. Show respect and they will return it, so when it is time to sell them something, they will be happy to listen.

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Create Online Courses

Transform your expertise into a highly profitable program or course.

From postgraduate clinical courses to how to use GoPro. You will reach more people and be able to automate the process online.

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Digital revenue streams

Talk to your clients and prospects about their aspirations, issues and needs. Use Social Media to monitor what they are talking about.

Inspiration and ideas for future products and services will come from interacting with your clients, from asking questions about their issues, and listening to them.

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Course Building

Many people stop before they begin because they don’t think anyone will buy their course, or they don’t value their own knowledge.

It has never been easier to create a course or product – just do it.

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Social Media

Honesty is crucial. Quality messages, with respectful comments; that is the way to be recommended.

Clients and prospects are already talking about you; if you are not involved in the conversation already, you should be.

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Website Design

Good website design that engages with the visitor will give you a real edge over your competitors.

Enhance your brand, show the professionalism, and give the right impression from the start, with a great visitor experience.

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Email Marketing

Your email list is where the long-term gold is. If you get this right you are ahead of the competition.

If you show your list respect, it will be returned, so when it is time to sell, they will be happy to listen.

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SEO

Very often people searching for the big, ‘general’ keywords are just window shopping, so even if you get to the top of the rankings there is no guarantee they are going to buy from you.

Target keywords that bring you business, not just visitors.

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PPC Advertising

Use PPC to supplement your digital marketing efforts, not as an alternative.

Results are pretty instant, so it is a great tool for research and experiment for new products and services, and when you find something that works, PPC is instantly scalable.

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Lead Capture

Doing anything in isolation is rarely a good long-term strategy, but a well planned approach using many different tools can win the game.

Once perfected, your strategy can be automated to leave you to focus on your clients.

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Content Marketing

Having a strategy which includes focusing on delivering valuable content consistently, will attract and engage a defined audience.

They will eventually become long-term clients.

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